Clips 101: How to Use Apple’s New Camera App

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Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution.

The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media?

Check out our interactive guide to creating high-quality videos for social  media here.

There are a lot of ways to create video content directly within social media apps. Think: Facebook Live, Periscope, and Snapchat Stories. But these videos are live, spontaneous, and unpolished. They’re authentic — but sometimes, you might want to create something more technical and creative.

Here’s where Clips comes in — Apple’s solution to easy social media visual content creation. Read on to learn all about the app, what you can do with it, and how to use it.

What is Clips?

Clips is a mobile photo and video editing app that helps users quickly and easily create shareable visual content for social media and its Messages app.

Its simple interface features a record/capture button, filters, emojis and geotags, and cards. If these features sound familiar, it’s because Clips borrows some of the most popular and engaging features from apps like Snapchat, Instagram, and Facebook.

But Apple isn’t trying to create another photo and video sharing app that would inevitably compete with these other platforms. Instead, it’s created one to easily film, edit, and upload visual content to apps like Snapchat, Instagram, and Facebook.

Apple takes Clips a couple steps further with two other cool features: automatic subtitling and a widget to add music from Apple Music. Let’s dive into how to use all of these neat video editing tools to make a highly shareable social media video.

How to Use Clips

Download Clips free of charge in the iOS App Store. As the name of the parent company might suggest, Clips is currently only available on iOS devices.

How to Record

When you open up Clips, you’ll see a big, red recording button. You can toggle between photo and video recording, or you can select a photo or video already recorded on your device. Tap the red button to capture a photo, or hold down the red button to record a video.

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You can record Clips up to 30 minutes in length at a time.

How to Add Automatic Subtitles

Tap the bubble text icon on the top of your Clips camera view, and choose the font style the way you’d like your subtitles to appear.

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Then, when you start recording, Clips will automatically subtitle the words you’re speaking. I had to record this video several times to get it right — you have to speak very clearly and slower than usual into your device’s microphone. Here’s what a short Clip with automatic subtitles looks like:

How to Add a Filter

Tap the triple Venn-diagram at the top of your Clips camera view and different filtering options will appear. Tap the one you like, then record your photo or video as normal.

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How to Add Emojis & Geotags

Tap the star icon at the top of your Clips camera view and choose a sticker to add to your photo or video. Here’s what one looks like in action:

How to Add a Card

Clips has a few options for static or moving images you can customize with your narration or music (more on that next). Tap the letter T at the top of your Clips camera view and select a card you want to use for your photo or video. Here’s an example I chose to wish someone a happy birthday:

How to Add Music

Clips gives you the ability to add music from your own library, or its library of stock soundtracks, by tapping the music note in the upper right-hand corner of the Clips camera view. Tap a track to download and select it for your Clip

How to Share Clips

Tap the downward-pointing arrow in the upper-left hand corner of your Clips camera view to look at your work. From there, you can create a new video or share the Clips you’ve already created.

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When you record several Clips in one sitting, they’ll be woven together into one large recording when you go to share. To avoid this, tap the arrow after each recording to create a new video project altogether.

Next, tap the sharing icon in the lower right-hand corner to pull up the screen below:

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From here, you can easily share your Clips via Messages, email, or you can save your Clips to your device.

Where to Share Clips

In addition to the channels above, you can easily share Clips where they were designed to be shared — on social media. If you tap the “More” ellipses, you can add other social networks to your sharing options, as shown below:

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Clips is a fun, easy-to-use app that allows you to create highly shareable images and videos. By adding a few embellishments like subtitles, filters, and emojis, content is easier to consume and share on a variety of platforms — without having to film and edit a video with professional equipment and software.

Have you tried creating video content using Clips yet? Share with us in the comments below.

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9 Reasons Your Marketing Agency’s Retainers Aren’t Bigger

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I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.   

Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.

Some inch their way to consistency by securing one, two, and three thousand dollar per month engagements. But, those low fees aren’t usually enough to justify much work, and after failing to make a big impact on their client’s business, they get fired after 6 months or a year.

On the flip side, I’ve also had the opportunity to see many agencies prosper as they’ve secured bigger and bigger clients that stick with them for years. When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot’s INBOUND event, they told me they had no recurring revenue. Every year I’d ask them, “How much revenue is from recurring contracts now?” Every year, their percentage would go up. Last year, their response was, “All of our clients start as retainers, and now we add projects on top of that.”

I have hundreds of stories like this. This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. It’s why I started HubSpot’s agency partner program in 2008, and why I’ve launched an agency partner program at my new company, Databox.

Below, I’ve compiled a list of some common dumb moves that prevent agencies from winning new retainers, landing bigger ones, or losing those precious few ongoing contracts — and what to do instead.

9 Reasons Your Retainers Aren’t Bigger

1) Your Own Marketing Sucks

You wouldn’t hire a dentist with rotten teeth or hire an account who has filed bankruptcy 6 times over.

So why the hell would a company hire an agency that doesn’t prioritize their own marketing?

I’m not going to lecture you on how to do this. If you don’t know how to market your own business, you have bigger problems.

But if you want to start winning more, get more at bats by doing inbound, internet marketing.

If you need some inspiration, follow the lead of Impact Branding, a HubSpot Diamond Partner who now gets more than a quarter million visitors to their site every month. “We’ve grown from two to thirty-two people and the majority of our clients have found us through our online marketing. The smartest decision I made as a startup agency was to dedicate time to it and when we were bigger, to dedicate a full time person to it.”

2) Your Clients Are More Tech-Savvy Than You

Marketing technology is a given these days. Clients expect you to have expertise in the software products they’ve chosen.

When I ran my own little agency, marketing software was pretty new. Google Analytics, Moz, and Constant Contact were really the only well-known tools. There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns.

 When I joined HubSpot in 2007, web content management systems were still pretty new and HubSpot was really just a blogging platform with some keyword research tools and a form builder built into it. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. And at Databox, our average paying customer visualizes key performance indicators from more than five different tools.

You need to be a tech-step ahead of your prospects.

3) You Aren’t Aligned with Marketing Technology Vendors

Marketing technology isn’t just a fact of life you must adapt to. It’s a massive business development opportunity for agencies.

Here’s why: marketing technology is booming. Investors have been putting billions of dollars behind marketing technology companies (known as martech) and it’s cousin, salestech, for more than a decade now. There are a bunch of marketing technology companies generating hundreds of millions of dollars — and a few generating more than a billion dollars in annual revenue. In fact, marketers are expected to spend more than $120 Billion over the next 10 years.

Where do you think they’re investing all that money? They are putting much of it into marketing and sales, or what they like to call it: customer acquisition. In fact, they’re putting more into sales and marketing than they make in many cases, as investors continue to put money behind them and their unprecedented growth curves.

When I started HubSpot’s agency program, partnerships between martech companies and agencies was a pretty new idea. But, today, most of these companies have agency partner programs. And the benefits of partnering are great for agencies.

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. In other words, you can leverage their customer acquisitions machines to generate new clients for you.

If you pursue these partnerships to help you win new clients, you can’t fake your way through it, though. First assign someone from within your agency to identify, learn and drive adoption of new software programs.

“Clients hire us because of our experience identifying and using technology to improve their marketing and sales results. They’ve come to depend on us for evaluating new technology and presenting new opportunities to them. Even though HubSpot is a broad “all-in-one” marketing and sales platform, our average client uses more than 5 pieces of software integrated with it,” said Elyse Meyer, owner of Prism Global Marketing Solutions. Her firm won HubSpot’s Integrations Innovations Award for leveraging HubSpot and other software that is integrated with HubSpot to drive client results.  

Maybe you’re just not that into technology, though, and this doesn’t feel natural. If for no other reason, do it for the leads. “Not only do our clients get better results, but we get more opportunities with larger companies that are looking for a tech-savvy agency that can focus on their business holistically,” Meyer added.

And if you’re clinging to your “We’re technology agnostic” line, stop it. Like any other personal or business relationship, the benefits of picking a mate are greater than going it alone. Plus, I usually find that technology-agnostic agencies are actually just technology-ignorant. I bet your prospects will make the same conclusion.

4) You Look and Sound Like Everyone Else

If you work at an agency and you haven’t read Blair Enns, “Win Without Pitching Manifesto“, you are doing yourself a disservice. He says it as concisely as possible:

The world does not need another generalist design firm. There are enough full service advertising agencies and marketing communication firms. The world is drowning in undifferentiated creative businesses. What the world needs, what the better clients are willing to pay for, and what our people want to develop and deliver, is deep expertise. Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price. It is expertise and expertise alone that will set us apart in a meaningful way and allow us to deal with our clients and prospects from a position of power.

As I was building HubSpot’s agency program, Enns and fellow agency luminaries David Baker and Tim Williams started warning me that the sheer volume of HubSpot partners marketing themselves with the same message and the same tactics will soon make them all look like a commodity.

And even though demand for inbound-certified practitioners still outweighs supply, inbound agencies do tell me they are being shopped around more and more and under-cut by new entrants all the time.

But this doesn’t mean your agency shouldn’t do inbound marketing. Inbound is an unstoppable movement driven by buyer’s interest in self-educating, self-serving, and ultimately, being served better.

What it does mean is that you must differentiate yourself by establishing an expertise no one else can match in another way. A great example of this is TREW Marketing, an inbound marketing agency and HubSpot partner that helps companies market to engineers. But they don’t market to all kinds of engineers. They’ve specialized even further than that. They focus on working with specific types of manufacturing companies like control and automation companies, embedded semiconductor solutions, and just two other specialties that I (nor you, probably) will understand even if I name them.

Here’s an excerpt from their website: “TREW helps design and embedded companies generate demand for their wireless chips, reconfigurable FPGAs, UI development software, and electronic control solutions (to name a few!) in this rapidly changing space.” Find another agency with that on their website. Go ahead, I dare you. They even wrote the book on inbound marketing to engineers.

“By focusing on these niche markets, we bring our collective knowledge of what works to each client, making it a win-win for both agency and client,” explains Rebecca Geier of TREW Marketing. “Not only can we serve them better than anyone else because we understand their products, markets and technical buyer, we can do it faster and more effectively than any other agency. Based on our knowledge and relevant experience with similar industries, we can help them create a differentiated position, develop content engineers are seeking, and drive conversions to fuel demand and business growth.”

5) You’re Trying to Be All Things to All People

Most agencies are small. According to Digiday, “Two thirds of advertising agencies in the U.S. employ fewer than five people.”

There is no way you can be an expert at everything. Instead, partner with firms who are truly experts at things and focus your own resources on developing one or two core competencies.

“Thousands of HubSpot customers use our website templates. We’ve worked with hundreds of them one-on-one to lower their Cost per Customer Acquisition with Conversion Rate Optimization.” said Joe Jerome, owner of Brand Builder Solutions. “Not only does our efficiency allow us to beat the competition on price, but we’re continuously investing in our processes and systems around this type of work.”

I personally know several other agencies who outsource their work to Jerome’s team because his quality is high and because he stays in his lane. He doesn’t offer the kind of services his agency partners do. Therefore, agencies trust him not to steal their clients. And Jerome is often in a position to refer agencies work too.

Find partners who are experts at one or two things, and be more like them too by building your own deep expertise in one or two things.

6) You’re Not Using Data To Justify Investments

Marketing results are more predictable today than they’ve ever been. It’s not an exact science, but over time, more and more things have become measurable.

Just a few years ago, it was possible only to measure CTR of paid ads and not ultimate conversion rates. Now that’s easy. As technology continues to advance, marketing and sales activities will become even more measurable and improvable based on data.

And if you’ve been doing digital marketing correctly, you know the longer you work with a client, the more data you can collect, and the better you can predict the outcome of future marketing activities.

When you’re starting out a relationship, it’s hard to predict how much value or ROI you can deliver. That doesn’t mean you shouldn’t try, though.

According to a survey we ran at Databox, most agencies use data in their sales process sometimes, but only 30% require their clients to give them access to data every time. In addition to putting forth a more relevant and customized proposal to the client, there must be a reason these agencies always request access. Maybe they close deals more often because they do?

Here’s how they do it …

Without even asking for anything from your prospect, you can use tools like HubSpot’s website grader to evaluate issues with a prospect’s website or competitor grader to evaluate how they compare against their competition. You can use a tool like SEMRush to evaluate ways to increase organic search traffic.

Don’t stop there. If the prospect has Google Analytics setup, ask for access so you can evaluate issues and find improvement opportunities. If they’re already using tools like HubSpot or Databox, ask for access to those, so you can look for opportunities deeper in the funnel.

If you want to make this process systematic, consider developing standardized report templates for your agency that allow you to quickly view the data the way you want to view it, like HubSpot Platinum partner, FullFunnel did, “We’ve created templates for our core funnel metric reports that make it even easier and quicker to roll out new reports to new clients and prospects.”

By doing this in your sales process, you’ll demonstrate your approach to data-driven marketing and set the stage for using data to justify future investments too.

8) You Are Too Focused on Top of the Marketing Funnel Services

There are not enough agencies that know how to grow sales for their clients.

I’m not suggesting you should stop building or re-designing websites, ignore search engine optimization, or social media marketing, but at a minimum, you need to be able to connect those efforts to sales.

To do that in a B2B or high-ticket B2C client, you need to serve the sales leader as much as you serve marketing. Marketing is essentially a support function for sales, so it’s ludicrous that an agency wouldn’t.

In the early days of HubSpot, we taught agencies how to generate leads for clients, which certainly helped turn top of the funnel results into client revenue. Then, as marketing automation became popular, generating qualified sales leads became the norm.

Today, generating qualified leads is no longer good enough. Agencies need to help drive CRM usage, align sales and marketing goals and messaging and enable sales teams with training and content for use during the sales process.

Many agencies have told me they’ve doubled their retainer sizes by offering sales enablement services. Other than the fact they have no reason to lie to me, I believe them. Why? Enabling a sales team is a time-consuming activity when done right. And it is a very quick return on investment when done right too. In one case, an agency reported they created a “a more stable pipeline and consistent flow of opportunities” just be getting the sales team to send out a sequence of pre-written templated emails to one additional prospect per day.

9) You Aren’t Introducing New Ideas to Clients

Typically, companies hire agencies because (a) they don’t think they can execute on certain concepts in-house or (b) because the same old stuff isn’t working as well as it once did.

It’s an enviable position to be in where clients are expecting you to pitch them new things. Most companies are expected to just do what they’re hired to do.

If your agency isn’t introducing new ideas to clients, you’re not only failing to deliver on expectations, you’re squandering an opportunity to retain and grow your client accounts.

Don’t have ideas of your own? Leverage technology to find opportunities for improvement. LeadG2, a HubSpot Platinum Partner leveraged SeventhSense, a send-time personalization solution, to do just that. Email marketing is an extremely important marketing channel for many of their clients, and they were at a loss on how to improve deliverability, opens, and click-through rates. By using SeventhSense to send emails to individual recipients based on the recipient’s activity profile, they achieved “a 26% Increase in open rate, 141.38% increase in read rate, and a reduction in hard bounces to almost zero.”

There are plenty of technology companies with clever ways to help your clients grow traffic, leads, and sales. Don’t feel like you have to figure it out all on your own.

Do These Things to Land Bigger Retainers

Most agencies really struggle to grow. The most common blocker I’ve seen is they take on project after unprofitable project.

While conventional ‘marketing agency’ wisdom says you need to go upstream to get bigger retainers, my work with HubSpot partners proves you can get bigger retainers from small and mid-sized businesses too. Sure, it helps to go upstream and you can gradually move upstream if you want. But, don’t fool yourself into thinking you need to go out and miraculously land big clients to get there.

Instead, stop making the mistakes above. Alternatively, start doing the things below.

  • Commit to consistently doing great marketing for yourself
  • Get tech-savvy
  • Partner with marketing technology companies
  • Differentiate yourself from all other agencies
  • Become an expert at one or two things
  • Use data to convince prospects to hire you and clients to pay you more.
  • Use real-time data to improve the results you deliver and ensure you hit goals that are meaningful to your clients.
  • Offer down-funnel services like CRM setup and sales enablement in order to deliver and prove ROI more easily and more convincingly.
  • Always be introducing new ideas to existing clients

Start doing all of these things and I guarantee you’ll never have cash flow problems again. Instead, you’ll start growing revenue and profit consistently. Oh yeah — and you’ll have bigger retainers too.   

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How to Differentiate Your Agency by Applying a Planning Approach

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“Be useful. Be different. Be consistent.” 

These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand.

In a talk for The Art of New Business on the topic of differentiating your agency through a planning approach, here were some of her other key takeout’s:

It’s Terrifyingly Rewarding to Take Care of Your own Brand

But it is worth it.

Your own brands’ behaviour is important, and not simply because competition for agency services is higher than ever, but because the relationship between building your agency brand and the growth of your agency is more than a casual one.

Clients are looking for people to build their brands with them. And the first place they rightly look is the brands of those they are willing to entrust with theirs.

Start With Culture

This is an industry with a high churn rate. And that churn is expensive. But culture is the biggest defence against it.

Culture is a powerful thing, particularly when you don’t have a physical product to sell, and what you are selling is your people. Culture grows. Culture can’t be defeated. And it can be a driver of new business success – because not only is it a unifier for the agency, but clients feel an attachment to it as their agency brand too.

Develop Your Positioning

All great brands have great strategy at their heart, and tell great stories around that strategy. Why would your own agency brand be any different?

Fern advocated for the need to always agitate around your core proposition to ensure it is right, working and competitive, and an anecdote she shared from being the marketeer of the DigitasLBi brand showed just that:

The merger of two separate agencies, LBi and Digitas, required a new logo for the newly created DigitasLBi entity – that was a unicorn, as a confident symbol to represent ‘a quest for digital mastery’. But over time it became unidentifiable at a global level and they needed to unify what it meant to people at a local level.

The outcome was each office getting its own custom unicorn. From the expected (a unicorn on a bike for Amsterdam) to the unexpected (a Robocop unicorn for Detroit), they added meaning to a positioning. This wasn’t just a redesign; this was a global story merging with local, cultural relevance to give the DigitasLBi network something to stand for and rally round.

It is powerful narratives like these that separate great from good brands, and in this case, agencies.

Make Your own Content

DigitasLBi embarked on a host of no-ordinary ways to show what they were about through their content.

A massive agency rave with hundreds of people pledging devotion to creativity and tech. They had Buzzfeed, Guardian Labs, Facebook Atlas, Mondeo Bank, Gay Star News, Mashable, Unilad and Contagious speak at an event program held in their basement. They were the first agency to sponsor the first Digital Pride. And they showed they were thinking about what their clients wanted with a change to the client-agency dinner party model by inviting the families of their clients to a family-day showing them all sorts of tech, and how to make stuff.

In terms of how this approach rewarded them, they won 2 Lions, a Grand Prix at the BIMAS, Digiday’s European agency of the year, Campaign APAC’s digital network of the year and shortlisted for Campaign’s UK Digital Innovation agency of the year.

No Time Like the Present

While we feel a lot of love for your own brand, doing work on it can be terrifying, and it is easy to get lost in dependent behaviour of being distracted elsewhere.

But none of these are good habits. And all impede new business. Planning on your own brand for it to be differentiated is a modern tool to grow your agency. 

So…

”Be useful. Be different. Be consistent.” 

The Art of New Business breakfast talk series exploring modern ways to grow an agency are running throughout 2017. So if winning new business and the growth is even a blip on your agency radar then secure yourself a ticket to the next event and discover some of these fascinating insights for yourself. 

Find Out More Here!

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Dan Cunningham is an Account Director at sports marketing agency, Dark Horses. In a set-up unique from the rest of the sport marketing world, Dark Horses is co-owned by the advertising agency, Lucky Generals, and is a new breed of sports marketing agency that believes the moment you see yourself as the favourite, you’ve lost the race.

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10 Job Interview Questions to Stop Asking Candidates

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When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio.

When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to worry about how to find the restroom, and at the end of the day, I don’t have to worry about if I got the job or not.

Boost your resume and join 30,000 marketers by getting inbound  marketing-certified for free from HubSpot. Get started here. 

A quick Google Search for job interview questions brings up some of the most common asks you might have already answered 20 times over the course of your career. They’re popular, but that doesn’t mean they’re good questions. In fact, they could be hurting your chances of the candidate accepting an offer.

Nobody wants to feel stressed out, put on the spot, or tricked during a job interview. After all, you wouldn’t want to experience that in your day-to-day job, so why do we demand it of candidates?

Be mindful of the different personality types, cultures, and backgrounds that are applying for open roles at your company, and consider retiring some of the more common interview questions in your arsenal. Instead, try these alternatives that might give you more helpful information about the candidate — without making them feel awkward in the process.

10 Job Interview Questions to Stop Asking (and What to Ask Instead)

1) What can you tell me about yourself?

You might be surprised to see such a traditional interview question at the top of our list, but it’s not as great of an opener as you might think. In fact, from the candidate’s perspective, it might tell them that you haven’t read their résumé, browsed their portfolio, or checked out their LinkedIn profile. Candidates don’t want to brief you on their entire job history during the short time they have to make a first impression — they want to have a conversation.

Instead, ask a question based on what stood out to you most from their resume and application. Show the candidate you’re taking them seriously and want to learn more about them, beyond what’s on paper.

2) Why are you leaving your current job?

This question could lead to an awkward answer that doesn’t cast the candidate in their best light. The answer could be highly personal, and it isn’t that helpful for learning more about the candidate.

Instead, ask them about their favorite part and biggest challenge of their current role. You’ll learn more about their priorities, dealbreakers, and culture fit — without the conversation becoming too negative.

3) What’s the project you’re most proud of?

It’s useful to learn what projects a candidate enjoys working on most, but you could take this question further by asking something broader. 

Instead, ask them to talk about how they produced a piece of work with multiple different teams. The answer will reveal how they work dynamically and as a project manager — useful traits for most marketing and sales teams.

4) What’s your biggest weakness?

Simply put, it’s presumptuous to assume that you understand what a candidate’s perceived weaknesses are. The answer could exclude candidates from other cultures or industries who aren’t familiar with yours, and it puts candidates in a negative state of mind.

Instead, ask them to describe a challenge they faced in a role and how they handled it. The answer will teach you more about their problem-solving skills, without putting them in the awkward position of personal self-reflection.

5) What’s your five-year career plan?

HubSpot Inbound Recruiting Manager Hannah Fleishman has made more inclusive hiring her mission, and she suggests replacing this interview question. “It can be a loaded question, especially for women, professionals who are thinking of starting a family, and even aspiring entrepreneurs who want to start a company one day.”

Instead, Fleishman suggests asking candidates a more specific question: “How does this role fit into your long-term career plans?” The answer will give you the information you’re really looking for — if the role and your organization present opportunities for them to grow.

6) What makes you passionate about your work?

Candidates don’t have to be passionate to be successful in a role. Sure, it helps — but passion is such a subjective topic, it’s not necessary for a job interview.

Instead, ask them what makes them passionate about a company. The answer will tell you about their culture priorities and if they’ll fit with the larger team they’ll be working with.

7) Are you a team player?

Generally speaking, we advise against asking yes or no questions. Open-ended questions are more conversational and will give you more information about the candidate.

When it comes to this question, the answer is valuable, but a candidate is unlikely to self-identify as an individual worker. Likewise, your company probably doesn’t have any roles that are completely solitary — everyone has to attend meetings or work on campaigns at some point.

Instead, ask the candidate what their ideal team dynamic is. You’ll get the same answer you’re looking for — if they work well with others — while allowing them to elaborate on their preferred working environment.

8) How many people do you think flew out of JFK Airport last year?

Brain teasers might be entertaining to ask — and they might teach you a thing or two about a candidate’s problem-solving abilities — but brain teasing questions like this one create too much stress for the candidate. They’re usually ridiculously hard to solve and put the candidate on the spot — without revealing a ton of helpful information.

Instead, ask the candidate how they’d solve a problem that’s common on your team. The answer will be more useful, and it won’t take the candidate by surprise.

9) Sell me this pen.

If you’re hiring for a sales role, you should know: “Sell me this pen” has become such a frequently-asked question, it can be easily answered in a quick Google search before the interview. It might not give you the candidate’s true selling abilities — something you need to know before investing time and resources in training them.

Instead, ask them how they would handle a common roadblock your sales team faces. The answer will prove if they’ve done their research, and it will give you an idea of their persuasion skills if they were on a call. 

10) What’s your salary history?

Fleishman also suggests avoiding questions or discussions of salary or benefits until an offer has been extended to the candidate. “Salary history shouldn’t determine what a candidate’s offer package is,” she says. “This question can actually discriminate against minorities who are more likely to be under-compensated compared to their peers — which is why cities in New York and Massachusetts have banned it from interviews.”

Instead, scratch this question altogether from your list altogether.

The interview is only one piece of the puzzle for the candidate, but by asking more thoughtfully-phrased questions, you could be doing yourself and the candidate a favor. For more recruiting and hiring ideas for your next open marketing position, download our free ebook.

What’s a common job interview question you wish would be retired? Share with us in the comments below.

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The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

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“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.”

The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially when it comes to things like word-of-mouth. Industry figures reflect this: Only 30% of B2B marketers say their organizations are effective at content marketing, for example.

But that’s not to say being a B2B marketer has to be tremendously difficult. And there’s no reason why it can’t be fun, too. It seems like much of that success exists in marketing to the customer — not entirely unlike account-based marketing. That’s the philosophy behind Koyne’s 2017 State of Customer Marketing Report:

Customer marketing is not just renewal or repeat purchase efforts, but the complete set of activities undertaken by a company following a customer’s purchase of products and services in order to help those customers be successful and productive, as well as advocate for the company.”

Sounds good — but what does that look like? What are some of the best ways for B2B marketers to execute customer marketing, and why? To answer that question, Digital Marketing Philippines pulled some of the most interesting data from Koyne’s report and compiled it into the infographic below. Read on to learn more.


B2B Customer Marketing Trends


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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

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No other B2C industry has thrived on Instagram quite like the fashion industry.

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these inspirational feeds. 

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. 


Source:
Digiday

The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice — far outranking Facebook and Twitter.


Source:
L2

In 2017, the industry’s love affair with Instagram isn’t showing any signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW’s Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.

“Instagram is always a priority for us,” Rosi Sanchez, a social media strategist at Fossil, told Digiday. “We have more reach and a larger new follower group there, so it leads to more conversions. Until we get to 1.5 million or 2 million followers, it’s going to be our number one priority.”

Fossil isn’t alone. Social media strategists from more established brands like L’Oréal USA, Shopbop, and Murad also indicated that Instagram was their top social media priority for the foreseeable future.

Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration. To help get you started, we’ve compiled a list of 15 fashion accounts — both big and small — who are crushing the Instagram game. Take a look below, and start planning your next big Instagram push. For a deeper dive on how to build a presence on Instagram, check out our complete guide to Instagram marketing

15 Fashion Brands to Follow on Instagram

1) Everlane @everlane

While Everlane’s account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world. 

  
 

2) Nike @nike

The behemoth athletic brand has enthusiastically embraced video content, and can be regularly found sharing clips with their impressive 7.1 million follows on Instagram. Their feed features a motivational mix of professional athletes and regular, everyday fitness enthusiasts. 

  
 

3) Teva @teva

Teva’s Instagram feed is perfect proof that it’s possible to give your brand a modern update without losing the spirit of what made you successful in the first place. Their feed includes customer-generated photos of their sandals out in the wild, as well as sleek product shots highlighting their new styles. 

  
 

4) Zara @zara

Zara has made a name for itself by emulating the marketing of more expensive, luxury brands, and their Instagram feed is no exception. Their account looks like a high-fashion magazine, with professional editorial shots of their men’s and women’s styles.

  
 

5) Fossil @fossil

If you like photos of neatly organized items, then Fossil’s Instagram is definitely for you. The accessories brand curates an impressive feed of food, fashion, and celebrity influencers like Kristen Bell. 

  
 

6) Kate Spade @katespadeny

Despite being a well-established label, Kate Spade’s Instagram has a distinct personal touch that sets it apart from similar brands. Their social media manager shares daily outfit pictures, snaps from around New York, and behind-the-scenes shots of the design process at the Kate Spade studio.

  
 

7) Fjällräven @fjallravenofficial

The Instagram feed for Swedish outdoor apparel brand Fjällräven is less about their products, and more about the adventurous spirit that has defined the company for almost 60 years. 

  
 

8) Madewell @madewell

Apparel brand Madewell is known for their relaxed, classic styles, and their Instagram clearly reflects this aesthetic. With bright, sunny images of their latest products and collaborations with brands like Vans, their feed is a fashion lover’s delight. 

  
 

9) The Row @therow

Another account that focuses less on their products and more on visual inspiration, The Row features vintage photos of art, architecture, and fashion — only occasionally sharing images of their actual products. 

  
 

10) Asos @asos

British online fashion and beauty retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns. 

  
 

11) Aerie @aerie

Scrolling through Aerie’s Instagram feed is like taking a tropical beach getaway. The lingerie and bathing suit brand has been applauded for their commitment to unretouched photos in their print ads, and they continue the effort on their Instagram account by celebrating a diverse range of women and body-positive messages. 

  
 

12) Eileen Fisher @eileenfisherny

Eileen Fisher keeps the emphasis on their quality materials and environmentally friendly production processes Instagram presence. By featuring images of women from all walks of life, they prove that style is truly ageless. 

  
 

13) Anthropologie @anthropologie

With colorful close-ups of their brightly patterned styles, Anthropologie’s feed is a visual smorgasbord of inspiration. We especially love the travel shots featuring their clothes around the world. 

  
 

14) Girlfriend Collective @girlfriendcollective

This leggings startup has yet to even officially launch a full collection of clothing, but they already boast an impressive 60.2k followers on Instagram. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Their feed keeps customers engaged with stunning product photography of their minimal styles, and screencaps from inspirational movies.

  
 

15) J.Crew @jcrew

J.Crew has mastered the art of follower engagement on Instagram. With daily-updated Stories and regular contests to select new styles for clothes and accessories, their vibrant feed keeps customers inspired and interested.

  
 

What fashion brands do you follow on Instagram? Let us know in the comments.

Editor’s Note: This post was originally published in November 2015 and has been updated for accuracy and comprehensiveness.

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7 Design Podcasts That’ll Get the Creative Juices Flowing

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If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on.

Much of the time, that’s the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you’re signaling to colleagues that you don’t want to be bothered, or you just think headphones look cool, many creative professionals appreciate a little welcomed background noise.

But what’s everyone listening to? And could that auditory activity serve as a learning opportunity? 

While listening to music on the job has been known to improve workplace performance, podcasts serve as a great way for graphic designers — and many other creative professionals — to both learn something new and get inspired as they work. But there are dozens of podcasts out there, even on design alone. So to save you some of the trouble of previewing every show, we’ve collected a list of 10 interesting design podcasts that you can start listening to, right now.

7 of the Best Podcasts for Graphic Designers

1) Design Matters With Debbie Millman

iTunes | Stitcher | SoundCloud

Design Matters with Debbie Millman

Design Matters was, according to Debbie Millman’s website, the “world’s first podcast” dedicated to design. With 281 episodes available at the time of writing this post, there’s no shortage of inspiring insights to be extracted from interviews with artists from every point on the creative spectrum.

Listen to this podcast if:

  • You usually listen to music while you’re working, but want to learn something from a podcast instead.
  • You’re curious about the intersection of design and business.

2) 99% Invisible

iTunes | Stitcher | SoundCloud

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Serving as a “weekly exploration of the process and power of design and architecture,” podcast episodes from 99% Invisible don’t just scratch the surface of a dozen topics in a limited time frame. Instead, host Roman Mars uses each installation as an opportunity to dive head-first into one, single unconventional topic. Think: how the design of electricity grids, nature documentaries, and shipping containers work.

Listen to this podcast if:

  • You’re the type of person who observes design everywhere — whether it’s during your commute or while staring at a row of condiments.
  • You want to know how every corner of design — including architecture and engineering — influence marketing aesthetics.

3) Adventures in Design

iTunes | libsyn | SoundCloud

adventures in design

“As a department of one,” writes one iTunes reviewer of Adventures in Design, “it’s nice to hear others ‘talk shop’ and not censor themselves.” 

Launched in 2013, this podcast is one that focuses on the projects, process, and inspirational ramblings of its talented guests — from logo design, to the struggles of finding and working with clients. And those guests? Well, they’ve ranged from hockey legends to the global creative director of an international athletic apparel brand.

Listen to this podcast if:

  • You feel a bit isolated in your design work, and want insights from the folks who get you.
  • You work with a variety of clients and want to gain inspiration from a number of industries.

4) The Deeply Graphic DesignCast

iTunes

Deeply Graphic DesignCast

When it comes to tangible, immediately applicable advice, the Deeply Graphic DesignCast is a go-to resource for many creative professionals. Hosted by no less than six design professionals, the content comes with a diverse set of insights from each one’s real-world experience. That makes sense — it’s the product of web consulting agency The Deep End. Judging from the broad array of episode topics, from working with subcontractors to designing a mood board, these folks have seen it all … and, they’re sharing it with the world.

Listen to this podcast if:

  • You could stand to hear some expertise from client-facing designers.
  • You work in an agency setting and want to hear from like-minded professionals.

5) The Accidental Creative

iTunes | Stitcher

Accidental Creative

One of the coolest things about The Accidental Creative is that it seems to have come about, well, by accident. It’s the product of (and hosted by) author Todd Henry — an expert, speaker, and consultant on design, architecture, and other applications of creative work in business. That content is reflected in the podcast itself, with subject matter ranging from productivity tips for creative professionals, to explaining your job to non-designers.

Listen to this podcast if:

  • You could use the help of a creative consultant, but can’t quite pay for it yet.
  • You’re great at what you do, but want to know how to be even better.

6) Typeradio

iTunes | Stitcher

Accidental Creative

It’s a bit difficult to classify exactly what Typeradio is about, and it seems that its creators wish to keep it that way. The website and production alike are no-frills, and it appears to be recorded all over the place: Moscow, Amsterdam, and via Skype, to name a few.

Each episode seems to explore different issues experienced by designers around the world, from their work, to their interpersonal relationships at work and at home — the September 2016 episode with graphic and type designer Ilya Ruderman explores everything between his “first typographic memory,” and how his relationship with his wife influences both his routine and creative work.

Listen to this podcast if:

  • You want to listen to something that, as one iTunes reviewer put it, “Often revelatory. Sometimes silly and irreverent. Usually very entertaining.”
  • You’re looking for audible design content that’s profoundly unpretentious.

7) Design Story

iTunes | Stitcher | SoundCloud

Design Story

Does it sometimes seem like B2C designers get to have all the fun? It doesn’t have to be that way — we know that B2B design can be just as exciting, and that both categories can draw ideas from each other.

That’s why we love Design Story — the monthly podcast from Fulcrum, an agency that helps clients align their business policies and creative goals. And that’s what each episode does, by exploring and sharing the stories behind the point where design intersects with things that we traditionally see as leaving little room for creativity: science and leadership, for example.

Listen to this podcast if:

  • You’re a creative designer who also wants to succeed in business — or a manager who wants to better leverage and embrace creativity.
  • You love both data and good stories, and love it when they’re combined.

Tune In

Got those headphones ready? Good. It’s time to start listening.

One common thread that surfaces among all of these podcasts is their shared relatability. Each one explores the trials and tribulations of people with heavy exposure to design at work and at home, and who want to share how those experiences can benefit other creative professionals.

So, what do you say? Let’s turn up the volume.

What are your favorite design podcasts? Let us know in the comments.

Editor’s Note: This post was originally published in March 2015 and has been updated for accuracy and comprehensiveness.

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9 of the Biggest Google I/O Keynote Announcements

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Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference.

It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.”

But it’s the annual opening keynote that really has everyone paying the most attention. That’s when the company’s leadership, from the CEO to various VPs, unveils and describes the newest technologies, devices, and product features released by Google. Download our guide on how to advertise on Google for free now.

If you missed this year’s opening keynote, fear not: We’ve got you covered with the nine biggest announcements from it. And each month, we’ll continue to bring you a digest of what big Google news you may have missed. So read on — and stay tuned.

What You Missed From the Google I/O Opening Keynote

1) Google Lens

Anyone else remember this video from July 2015?

As “La Bamba” plays in the background, mobile device cameras hover over various words that are then translated into another language. It was a preview of something huge — something that’s finally come to fruition: Google Lens.

There are those moments when you see something that you don’t recognize — like a bird or plant, or perhaps a new cafe somewhere — but can’t identify specifically what it is. Now, with Google Lens, all you have to do is point your camera at it to get the details you want. Check out this super short video to see how that works with a storefront:

Source: Google

But it doesn’t stop with plant species and restaurant information. With this technology, you can also join a home WiFi network by hovering the camera over the name and password. From there, you’ll be prompted with the option to automatically connect.

According to TechCrunch, Lens will be integrated with Google Assistant — “users will be able to launch Lens and insert a photo into the conversation with the Assistant, where it can process the data the photo contains.” That’s a pretty concise summary of what the Lens technology is able to do: understand what a photo means. During the keynote, Google’s VP of Engineering, Scott Huffman, used the example of being able to add concert information to your calendar by taking a Lens photo of the marquee.

google-io-2017-0141.jpgSource: TechCrunch

2) Google for Jobs

google-io-2017-0362.jpgSource: TechCrunch

Anyone who’s ever undertaken a job search knows that there’s an overwhelming number of outlets where openings are listed. “Wouldn’t it be nice,” many job seekers asked, “if all of this information were readily available in one, central place?”

Ask, and ye shall receive. Google set out to synthesize job listings from a number of posting sites — as it’s wont to do, after all — and display it within search results. From there, writes Jessica Guynn for USA Today, “job hunters will be able to explore the listings across experience and wage levels by industry, category and location, refining these searches to find full or part-time roles or accessibility to public transportation.”

Google for Jobs addresses “the challenge,” said Google CEO Sundar Pichai during the keynote, “of connecting job seekers to better information on job availability.” It helps to make the application process that much more seamless, by pulling listings from both third-party boards and employers, and sending users who find a listing that interests them directly to the site where they can apply for it.

3) Google.ai

Screen Shot 2017-05-18 at 9.39.34 AM.pngSource: Google

Artificial intelligence (AI) is one of those inevitably cool areas of technology that’s talked about by many, but thoroughly understood by — or available to — few. That was part of the motivation behind the launch of Google.ai, or what TechCrunch describes as an “initiative to democratize the benefits of the latest in machine learning research.”

In a way, the site serves as a centralized resource for much of Google’s work in the realm of AI, from news and documentation on its latest projects and research, to opportunities to “play with” some of the experimental technology. Much like the open source software TensorFlow, which allows aspiring AI developers to create new applications, a major point of Google.ai is open access to the documentation that helps professionals from a variety of industries — like medicine and education — use AI to improve the work they do.

4) Google Assistant Is Coming to the iPhone

Some of the features announced during the I/O opening keynote either require or are heavily enhanced by Google Assistant — technology that previously wasn’t available to iPhone users. Now, that’s all changed. Google Assistant is, in fact, at the disposal of iPhone users, and available for download in the iTunes store.

Many are comparing the iOS version of Google Assistant to a slightly better, but underwhelming version of Siri. We took it for a spin, and here’s how it went:

Not bad, but it might also require a bit more tinkering with to discover all of the features. Its biggest advantage over Siri, writes Romain Dillet for TechCrunch, is its ability to let users “ask more complicated queries,” as well as its third-party integrations and connected device control capabilities.

5) New Google Home Features

screen-shot-2017-05-17-at-10-40-09-am.pngSource:

CNET

A number of new features available on Google Home were also unveiled during the I/O opening keynote — here are the ones that stood out.

Hands-free calling

Recently, it was announced that the Google Home had new voice recognition capabilities that could distinguish one user’s commands from another. That technology is now aiding its new hands-free calling feature, which allows you to call any U.S. or Canadian landline or mobile phone, by linking your mobile phone to your Google Home profile and asking the device to make the call. And, because of that voice recognition, it knows whose mother to call with the command, “Call Mom.”

Proactive Assistance

Like the best human personal assistance, Google Home can now proactively bring important things to your attention, without having to be asked. For example, if your next meeting requires a commute and traffic is bad, the device will suggest leaving a bit earlier. (Google Calendar users might recognize this feature from the more primitive “leave at X:00 to arrive on time” mobile alerts.)

Visual Responses

They say that “a picture is worth a thousand words” — because sometimes, information is better explained visually than verbally. Now, Google Home can do that, by redirecting a visual response to your mobile device or TV (via Chromecast). So if you ask the device for directions, for example, they’ll be sent directly to your phone.

6) Android O

Android O is a new version of the Android operating system which, while nothing too fancy, “focuses mostly on the nuts and bolts of making the software work better, faster and save battery,” according to CNET.

The publication does a nice job of breaking down the most important features of the new operating system, but to us, there’s one major highlight: picture-in-picture. We’ve all had those moments when we’re watching a video on YouTube and realize that there’s something else you’re supposed to be doing. Now, with Android O, instead of having to exit out of the app, just press the home button and the video will collapse into a smaller, movable window, but continue playing while you attend to the other task you have to complete.

7) From GPS to VPS

When you’re lost, or can’t figure out how to get somewhere, GPS has been there to save dozens of us. But what about misplaced objects — like when we’ve misplaced our keys, headphones, or sunglasses?

Now, there’s technology for that: the Visual Positioning Service, or VPS. Using Google’s Tango augmented reality (AR) platform, it’s a “mapping system that uses augmented reality on phones and tablets to help navigate indoor locations,” writes Raymond Wong for Mashable, using the example of holding up a Tango-enabled phone in a large warehouse store to locate a specific product.

One of the best parts of the VPS, Google noted, is its potential use to individuals who are visually impaired to help them find their way around places that are historically difficult to navigate.

8) Smart Replies Come to Gmail

When we return from vacation, one of the most daunting tasks is sifting through and responding to the deluge of emails that came in while we were out. Of course, there’s always the option of indicating to senders via auto-response that you’ll be deleting everything when you come back. But for those occasional urgent emails that arrive during our time of leave, many of us long for a more automated way to address them.

Now, there’s Smart Reply for that: a new Gmail feature that uses smart technology to suggests quick responses based on the text of the email you received. Here’s a look at how it works:

Smart_Reply_in_Gmail_Pixel_Gray_background.gifSource:

Google

Right now, it’s only available in Inbox by Gmail and Allo, but according to Google’s official blog, the technology is slated to “roll out globally on Android and iOS in English first, and Spanish will follow in the coming weeks.”

9) Standalone VR Headsets

Google is no stranger to the world of VR. It started with Cardboard, some might say, and expanded into more advanced and expensive headsets. Now, in partnership with HTC and Lenovo, Google is developing its first standalone VR headset.

What does that mean, exactly? Previously, becoming fully immersed in Google’s VR experiences required the power of a computer or smartphone. Now, using something called WorldSense technology, these new standalone headsets can “track your precise movements in space,” according to VRScout, “without any external sensors to install.”

Until Next Time

We’ll be keeping an eye on all things Google, including the rest of the big announcements from I/O 2017. Next month, we’ll bring you those top news items, algorithm updates, and other trends that can aid your marketing.

Until then, enjoy those May flowers — we’ll see you in June.

Which I/O announcements are you most excited about? Let us know in the comments.

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15 Hidden Instagram Hacks & Features Everyone Should Know About

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Instagram has become the favorite social network of many — and not just for teens or Millennials. In fact, according to the Pew Research Center, 32% of online adults use Instagram — up 5% from the previous year. Compare that, for example, to 24% on Twitter.

Plus, folks don’t just use Instagram casually — 35% of them use it several times each day.

But for those who have never used the platform before, or those who just want to take their usage to the next level, Instagram has some lesser-known tricks and features. That’s why we set out to find them and list them all in one place.

Whether you’re a recruiter looking to showcase your company’s culture, a marketer in the ecommerce industry, or an individual who’s just looking to use Instagram in the best ways possible, there are tips and features here for you.

And for a quick overview of these hacks, check out this rundown from HubSpot ‎Content Marketing Strategist Megan Conley.

Note: Before getting started, make sure you’re operating on the latest version of Instagram. At the time of posting, the latest version is 10.20 on iOS, and varies according to device.

15 Hidden Instagram Hacks & Features

1) Get notifications when your favorite people post.

Never want to miss an Instagram post from your favorite influencers again? You can choose to get a notification every time a specific user posts a new photo. All you have to do is turn on notifications for each user individually.

To turn on these notifications, visit a user’s profile, click the three dots in the upper right-hand corner of the post, and choose “Turn on Post Notifications” from the menu that appears.

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Want to turn post notifications off? Just follow the same steps. It’s important to note that you must enable notifications from the Instagram app in your phone’s settings — here’s how.

  • To allow notifications on iPhone/iPad: Go to “Settings,” then “Notifications.” Choose “Instagram” and then turn on the setting to “Allow Notifications.”
  • To allow notifications on Android: Go to “Settings,” then choose “Apps,” then “Instagram.” Select the option to show notifications.

2) See all the posts you’ve Liked.

Ever wanted to see the posts you’ve Liked, all in one place? All you have to do is go to your own profile and click the “Options” button — a gear icon on iPhone/iPad, and three dots on Android — then, click “Posts You’ve Liked.”

Posts you've liked.png

To un-Like any of the posts you’ve Liked, simply go to the post and deselect the “heart” icon below it. Don’t worry — the user won’t be notified that you’ve un-Liked the post.

3) Create a collection of saved posts.

In addition to being able to view all of the posts you’ve liked, Instagram also has an option to save or bookmark certain posts in collections that you create.

Start by going to your profile, and tapping the bookmark icon on the top-right menu above your photos.

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Select the “Collections” tab, and tap “Create Collection.” Below, I’ve created one for food-related posts I particularly like.

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Hit “done,” and you can start adding photos to your collection. To do so, tap the bookmark icon below the post you want to add.

Avocado Lime Cheesecake.png

Then, go back to your saved photos by following the previous steps. You’ll see the photos you’ve saved — to add them to your collection, select the collection you want to add to, and tap “Add to Collection.” From there, you can add any of your saved photos.

4) See the posts your friends have recently Liked or commented on.

When you’re looking to discover new people to follow on Instagram, there’s nothing like asking your friends. There’s a quick way to do that — by viewing the recent liking and commenting activity of the people you follow.

To do that, click the heart icon at the bottom of the home screen — the first thing that should appear is a list of likes and comments on your photos. Choose the tab near the top that says “Following,” and you can see the activity of users you follow.

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5) Look through pictures without worrying about accidentally Liking them.

This step is more of a hack than a feature. To look through someone’s Instagram photos without “double-tap paranoia” — the fear of accidentally liking a post you didn’t mean to engage with — scroll through Instagram feeds with your phone set to airplane mode. Without internet access, you won’t be able to Like a photo, even if you accidentally double-tap it.

The pictures won’t load in the first place if you start on airplane mode, though. You’ll have to go to the feed first to load the posts, then turn on airplane mode, then start scrolling. When you reach the end of the first rows of posts and want to load more, simply turn airplane mode off, let more load, and then turn it on again. Cumbersome? Maybe a little, but it could be worth the paranoia mitigation.

  • To turn on airplane mode on an iPhone/iPad: Swipe up from the bottom of the screen and click the airplane icon. Or, go to “Settings” and then “Wi-Fi,” and switch “Airplane Mode” on.
  • To turn on airplane mode on an Android device: Swipe down from the top of the screen. Then, swipe from right to left until you see “Settings,” and then touch it. Touch “Airplane Mode” to turn it on.

6) Clear your search history.

We swear — this blog post isn’t all about how to convince people you’re not an Instagram creeper. But many of us can relate to the desire to clear our online search history everywhere, including on this particular social channel.Luckily, you can.

To clear your search history, go to your own profile and click the “Options” button (a gear icon on iPhone/iPad and three dots on Android). Scroll down and click “Clear Search History.” When prompted, click “Yes, I’m sure.”

clear search history.png

7) Reorder filters, and hide the ones you don’t use.

If you use Instagram a lot, chances are, you have a few favorite go-to filters, and others you never touch. To make editing photos easier, you can reorder the filters in your editing window, and hide the ones you never use.

To reorder or hide filters, add a new post and begin editing it. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.”

Manage Filters 1.png

To reorder filters, hold your finger down on the three grey lines on the far right of the filter you’d like to move, and drag it to reorder. To hide them, deselect the checkmark to the right.

Manage Filters 2.png

8) Use Instagram as a photo editor (without having to post anything).

Perhaps you love Instagram’s filters and editing capabilities, but aren’t quite ready to post the photo to your account — right now, or ever. To use Instagram as a photo editor without posting anything, all you need to do is publish a picture while your phone is on airplane mode.

First, be sure you have “Save Original Photo” turned on in your settings.

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Then, turn on airplane mode — see instructions in #5.

Next, follow the normal steps to post a photo to Instagram: Upload the photo, edit it, and press “Share.” An error message will appear saying the upload failed, but you’ll be able to find the edited image in your phone’s photo gallery.

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9) Insert line breaks into your bio and captions.

When you write a caption in Instagram, you’ll see the keyboard doesn’t give you an option to press “Enter” or “Return.” The same is true for your bio. So how do all those people put line breaks in there?

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It turns out that all you have to do is press the “123” key in the bottom lefthand corner of the keyboard, and the “Return” key will appear on the bottom right.

Return key.png

I know this tip sounds simple, but a lot of people miss it — myself included, until a colleague clued me in. We’ve seen some elaborate solutions out there for hacking through this problem, like writing the caption copy in another app, then copying and pasting it into Instagram. Thankfully, it’s much simpler than that.

10) Hide photos you’ve been tagged in.

When someone tags you in a photo or video on Instagram, it’s automatically added to your profile under “Photos of You,” unless you opt to add tagged photos manually (see the next tip).

To see the posts you’ve been tagged in, go to your own profile and click the person icon below your bio.

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Then, to hide the posts you’ve been tagged in from other users, click the three dots in the top right of your screen and choose “Hide Photos.” Select the posts you’d like to remove from your profile, and when you’re done, tap “Hide Photos” at the bottom of your screen. When prompted, tap “Hide From Profile.”

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This won’t remove the posts themselves from Instagram, but it will remove them from your profile, so you and others can’t access them.

11) Adjust your settings to approve tagged photos before they show up in your profile.

As we mentioned in the previous step, when someone tags a photo or video of you on Instagram, it’s usually added to your profile automatically. But, you can change your settings to enable manually selecting which photos you’re tagged in that show up on your profile.

To add tags manually, follow the same steps above to get to the photos in which you’ve been tagged, and click the three dots in the top right of your screen. Tap “Tagging Options,” and select “Add Manually.”

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You’ll still be notified when someone tags you in a photo. Once that happens, to manually add a tagged photo to your profile, tap the photo you were tagged in, then tap your username and select “Show on My Profile.” And if you’d rather it not be visible, choose “Hide from My Profile” instead.

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12) Browse posts from certain locations.

One fun thing you can do on Instagram is browse photos and videos from a specific location, or taken near your current location. I like to do that when I’m planning a trip somewhere, or want to check out a new restaurant and scroll through the pictures taken there.

Here’s how to do both of these things.

To Browse Posts From at a Specific Location:

You can either search for a specific place, or you can click into a geotag on an existing photo.

To search for a specific place: Tap the magnifying glass icon at the bottom of your home screen, which will bring you to the general search page. When you click into the search bar at the top, four tabs will appear. Choose “Places,” and type in the name of a place. When you press “Search,” it’ll show you all the top and recent posts that were geotagged with that location.

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To look at posts with a certain geotag: Go to the photo that’s geotagged with that location, and click the geotag. It’ll show you all the top and recent posts that were geotagged with that location.

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Browse Posts Near Your Current Location:

Follow the same instructions above to get to “Places.” Tap the search bar, and select “Near Current Location.”

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Choose which geotag you’d like to browse from the options that appear. Let’s say I chose to browse posts with the Museum of Science geotag. When I click “Museum of Science, Boston” on the menu, I’ll see the top and recent posts that were geotagged at that location.

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13) Drive traffic to an external website.

One of the biggest frustrations people have with marketing on Instagram is that clickable URLs aren’t allowed anywhere except the single “website” box in your bio. If you put a URL in a photo caption it’ll appear as plain text, meaning users would have to painstakingly copy the URL, open a web browser, and paste or type it in there.

One sneaky way to get people to visit your Instagram profile, which is where that one clickable URL is allowed, is to use your photo captions to encourage people to visit your profile for a link. Then, update that URL frequently to point to your latest blog content, YouTube video, product, or offer.

Check out the example from food magazine Bon Appétit below. This photo’s caption provides a text call-to-action to visit the user’s profile so you can click the link related to the post.

Then, in Bon Appétit‘s profile, you’ll see the link itself. Update this link frequently to point to your latest content or offer.

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Plus, if you have a verified Instagram account, you can also add links to your Story. Right now, that feature is still being tested, so you can read more about it here.

14) Hide ads you don’t find relevant.

Instagram tries to show you ads that are interesting and relevant to you. You might see ads based on people you follow and things you Like on Instagram, or the third-party websites and apps you visit.

If you see sponsored posts you don’t find relevant, though, you can let Instagram know and slowly teach its algorithm what you like and don’t like to see.

To hide ads on Instagram, tap on the three dots to the right of a post labeled “Sponsored,” and choose “Hide This.”

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From there, it’ll ask you to share why you don’t want to see the ad anymore.

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You can also opt out of seeing ads based on sites and apps off of Instagram and Facebook from your device’s settings. Note that even if you choose to opt out of seeing these types of ads, you’ll still see ads based on your Instagram and Facebook activity.

  • To limit ad tracking on an iPhone/iPad: Go to “Settings” and choose “Privacy,” then “Advertising.” From there, choose the option to “Limit Ad Tracking”

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  • To turn off interest-based ads on Android: Go to “Google Settings,” then “Ads.” From there, choose the option to “Turn off interest-based ads.”

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15) Send photos privately to your friends.

Posting photos with all of your followers or with the public isn’t the only way to share content on Instagram. You can also share them with individual or multiple users, kind of like a Facebook message or group text message.

You can either send a new photo to friends, or send a photo that you or someone else has already posted.

To send a new photo privately, upload a photo and begin editing it, as you would when editing a new post. When you get to the “Share” page, tap the top where it automatically says “New Post,” but when prompted, select “Direct Message.” From there, you can pick and choose whom you’d like to send the photo to.

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You can access your direct messages at any time by clicking the mailbox icon at the top right of your homepage.

To send an existing photo privately, start by opening the post you want to share — it can be your own or someone else’s, as long as the latter has a public account. Next, click the paper-airplane-like icon below the post, then select who you want to receive it when the “Send to” box appears.

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Insta-Hacks

I might be biased, but Instagram is one of the most fun (and visually appealing) social apps around. And now, with these tricks, you can use it to an even fuller extent.

Plus, many of these features can help to enhance your brand’s presence on Instagram. Now, you know how to use the app more efficiently, to make sure you’re only tagged in photos you want to appear on your profile, and have even more ways to engage with the people who you’d like to be discovered by.

What other lesser-known Instagram features do you love? Let us know in the comments.

Editor’s note: This post was originally published in January 2016 and has been updated for accuracy and comprehensiveness.

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Don’t Fall For These 24 Myths About Facebook Ads [Free Guide]

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Facebook Ads can help you increase your social following and boost the reach of your organic posts. But arent CPC rates skyrocketing and lead generation ads taking over?

Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below. 

The following is an excerpt from 24 Facebook Marketing Myths, a free guide we created with the experts at Socialbakers. If you’d like to access the full guide, click here.

24 Common Myths About Facebook Ads

Myth: Facebook Ads are best for bottom-of-the-funnel marketing tactics.

Fact: Some marketers think advertising is primarily a bottom-of-the-funnel tactic, but Facebook Ads can actually work well for each stage of the funnel.

Think about setting up your ad campaigns with the funnel in mind. While your middle and bottom of the funnel campaigns might be retargeting campaigns to get users to come back to your site and either convert or buy, your top-of-the-funnel campaigns should be content that’s focused on awareness, just like any other organic post.

Focus top-of-the-funnel campaigns on post engagement and promoted posts for content specifically geared toward your Facebook audience. Leave your ad campaigns for farther down the funnel to focus on conversions.

Myth: The competition for Facebook Page Like and Facebook Post Engagement Ads are at an all-time high.

Fact: Socialbakers extensive Facebook ads data reveals that In North America, not only are the Cost-per-click rates for Post Engagement and Page Like Ads decreasing, advertisers are also allocating less of their budget towards these campaigns.

As more Page Like ads have saturated people’s News Feeds, click-through-rate (CTR) on these ads have decreased. Just because CPC is going down, doesn’t mean marketers should use more of these ads. Instead, use Page Like ads to retarget users who have previously engaged with your content.

Post Engagement Ads are all about getting your audience to share and comment on your posts. Given that these ads are becoming more valuable to marketers, now is a great time to start making use of post engagement ads.

Figure out what your most remarkable content is, and use it to your advantage to expand your reach. Don’t just spray and pray with your posts. Focus on writing attention-grabbing headlines, and write posts for your target audience so that your ads are directed towards their needs. And if you’re wondering why your Facebook Ads aren’t converting, this post has a few ideas about what you should look at.

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Myth: Most advertisers use Facebook Ads to increase their followers and engagement with their posts.

Fact: According to Socialbakers data, Facebook advertisers are spending more on and creating more Website Conversion ads than any other type of ads.

Although advertisers use Facebook ads for many different purposes based on the options available, many marketers are focusing the majority of the budget on getting people to convert on their website.

Although Website Conversion ads have an important place in your ads budget, remember that because they’re the most popular ad form, they also saturate user’s News Feeds. Don’t just focus all of your ads effort on one type. Instead, reserve your Website Conversion ads for retargeting campaigns and use other ad types for awareness-driven campaigns.

Myth: CPC on all ad types are skyrocketing as more and more advertisers are competing on the Facebook for Business Ads platform.

Fact: Except for Mobile App Installs and Post Engagement ads, most CPC rates have remained relatively steady in recent years.

With CPC rates remaining relatively steady, dont miss out on the opportunity to invest in Facebook advertising. Even though rates arent skyrocketing now, that doesnt mean they wont in the future.

Keep in mind that CPC rates arent the same for every ad type, so if you have a low budget to spend on Facebook ads, look into trying out ads that might have a lower CPC and optimize your strategy accordingly.

Myth: Since youre only paying for clicks, its okay to spray and pray.

Fact: Just because youre only paying for clicks to your ads doesnt mean you shouldnt focus heavily on ad targeting to make sure its getting in front of an audience that is actually a fit for your product or services.

While some advertisers opt to reach a maximum audience, we recommend focusing on the ROI of your ads by targeting those users who actually fit your buyer persona. Need help figuring out the targeting options available to you? Check out this post.

Myth: Website Conversion ads are becoming obsolete with the availability of Lead Generation ads.

FACT: As of 2016, Socialbakers found that less than 1% of advertisers budgets was spent on Lead Generation ads. Meanwhile, budget allocation for Website Conversion ads increased by 50% in one year.

Despite being possible for advertisers to generate leads without forcing users to leave the app, so far, adoption of Lead Generation ads has been minimal. Whether marketers dont like lead ads or just arent sure how to use them, we recommend trying it out. Want help? Check out this full guide to using Facebook lead ads.

Myth: With the rise in popularity of video, most advertisers are spending the largest chunk of their budget on Video ads.

Fact: Although budget allocation for Video ads increased by 150% from 2015 to 2016 according to Socialbakers data, they still only made up 12% of total advertising spend for marketers.

Facebook continues to encourage marketers and users to post more and more video content. However, that doesnt mean marketers are putting the majority of their budget behind Video ads.

Why? Video takes more resources and effort to produce than other content. Use this to your advantage. Get the most ROI out of your ads by putting the resources into Video ads that will (ideally) convert at a higher rate. Since video content isnt making up the majority of ad space, its not overly saturated in the same way.

Myth: Advertisers prefer to spend most of their budget on ads that keep users on the Facebook app.

Fact:  In February 2016, Website Conversion ads made up 39% of all ads on Facebook, and 39% of total spend.

Thats the largest chunk of marketers Facebook ads budgets. Website conversion ads take users away from Facebook to the advertisers tight in an effort to get users to convert.

Facebook wants its users to stay in the app, but marketers clearly still prefer Website Conversion ads to similarly-goaled ads, like Lead ads, that keep users in the app. Use this to your advantage and try using Lead ads to increase conversions without forcing users to leave.

Worried about leads from Facebook not making it to your CRM? Dont worry, Facebook has you covered. Get the whole scoop on how to use Facebook lead ads in this guide.

Ready to learn about organic search, PPC, and video myths? Click here to access the complete guide: 24 Facebook Marketing Myths. 

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